RA is a modern take on timeless jewellery designs by Mounes Jazi. Mounes Jazi’s experience in jewellery designing began 7 years ago in Tehran, Iran. Her journey led her to Istanbul, Turkey which is now origin birthplace of the brand ‘RA’. RA’s designs combine minimalistic, practical, and elegant craftsmanship harnessed to be wearable art pieces that will last forever rather than generic accessories. Our collections are inspired by ancient Persian poetry, art, culture, architecture, and designs which can be seen in the name of each piece in the collection. 18K solid gold is the core material of our designs. The aim is to be a timeless work of arts that can pass through generations infused with modern touches. Our concept balances tradition with modernity. Through tradition we maintain the worthiness of the piece and through modernity we express our uniqueness. Our pieces are the witness to our attention to details. We tell a unique story through each piece in our collection. They complement your femininity and add the missing flair to your outfit. It is as we say, “It’s all about the details.”

Attention to details is the bread and butter of Mounes Jazi’s professional life. Her passion for fashion designing was the initial spark for RA at the age of 24. Her vision was to demonstrate how small touches can make huge impacts in fashion. With her studies of industrial design and background as an Iranian woman, the blueprint for integrating Persian art with minimalistic designs created the first collection. This led to combining modern art with the historic Persian culture to form the unique expression of her latest designs. 4 years later, her younger sister Anis joined her to open the first RA store in Tehran. Anis’s background in architecture brought a fresh look to RA designs, adding colorful touches that brought undeniable effects that enhanced RA’s collections with fresh energy.